Complete Essay
RELEVANCE
1. Media impacts the emotions
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Moral panic
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Media creates fears and apprehensions
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Victimisation and political scandilization
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Media manipulates crowds psychology
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War hysteria
2. Media builds perceptions & awareness
2. Media builds perceptions & awareness
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•Impacts on public perceptionsImpacts on public perceptions
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•Construction of friends and foesConstruction of friends and foes
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•Demonising the enemiesDemonising the enemies
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•Awareness of rightsAwareness of rights
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•Awareness about diseases and primary preventionAwareness about diseases and primary prevention
3. Organisation of socio
3. Organisation of socio--political movementspolitical movements
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•Media impacts collective behavioursMedia impacts collective behaviours
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•Propaganda; a tool for channelising public sentimentsPropaganda; a tool for channelising public sentiments
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•Deindividuation theoryDeindividuation theory
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•Propagation of ideas Propagation of ideas
4. Media defines consumption patterns
4. Media defines consumption patterns
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•Fashions and FadsFashions and Fads
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•Consumption of injurious substancesConsumption of injurious substances
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•Smoking tendencies in youthSmoking tendencies in youth
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•Speculative investments and economic downturnsSpeculative investments and economic downturns
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