Learn what a brand discovery session is, what the goal is and why discovery sessions are the key to developing a brand strategy. What are the goals of the discovery session, why is it so important and where does it fit into the brand development process?
In this video, you’ll learn the answer to all of these questions, which can help you to structure effective discovery sessions for your clients and their businesses.
First, you’ll get some context of the discovery session, which will help you influence how your prospects see your services and value.
Then, you’ll discover how little the session is about logos fonts and colours and the bigger picture information it works to uncover.
Then you’ll learn about the different session styles based on the business your helping.
Finally, you’ll understand the primary goals and secondary goals of the session, which set the tone for the brand strategy you’ll build and converts prospects into clients.
By the end of this video, you’ll have a clear understanding of what a brand discovery session is, its importance and what you need to consider to run an effective one.
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