The Personalized Web

Part of the 2011 GSB Entrepreneurship Conference.



As consumers are increasingly willing to share more about themselves in return for services, access to contextual information such as a person's interest, location, and social graph is creating opportunities for richer experiences both online and in the real world.



This panel explores the new business practices these trends are inspiring and engages the audience to learn about how our experiences on the web will become increasingly personalized.



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