Have you ever seen content on a website so relevant that it felt like it was speaking directly to you? (see also: Taylor Swift’s music when you’re by yourself…*sobs*)
It’s not magic – it’s dynamic content, or content that changes based on the user looking at it.
Want to harness this totally data-driven tactic to increase conversions on your website?
If so, meet If-So, your new favorite WordPress plugin.
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