When standard photos and videos just won't do, consider cinemagraphs! What is a cinemagraph? A cinemagraph gives you the best of both worlds by combining the art of still photography with videography. In other words, a cinemagraph is a still image in which a subtle repeated movement occurs, forming a video clip. This visual art form is effective when used in marketing because it is unexpected and unique.
Purplegator is a digital and traditional marketing agency and as a collective, we are nothing short of unique and unexpected. An exciting visual experience like a cinemagraph might just be what you need in your next campaign. If you're looking for something that will stop your audience right in their tracks and get more clicks, allow the creative experts at Purplegator to create a visually stunning, custom cinemagraph for your brand.
Your audience will love it. Your competitors will wonder how you did it. You absolutely must add a cinemagraph element to your next campaign!
Although the first cinemagraph was created nearly a decade ago, numerous segments of the mass market still haven't even heard of the art form. Using a cinemagraph is a low-risk way to be ahead of the curve.
Literally, any industry can benefit from using a cinemagraph. For example, this particular cinemagraph is for SUNY. Who would have thought a state university would be able to appropriately use this art form in their marketing?
Here are some industries who could benefit from using a cinemagraph in their marketing materials:
- Food Service
+ Imagine steam billowing over a melty, bubbly, cheesy pizza
+ Picture this: a craft cocktail pouring over a ball of ice in a rocks glass
- Auto Dealerships
+ Could the shot be the exhaust pipe of a hot muscle car?
+ Envision a car that has just been freshly washed and beads of water slowly roll down the hood
- Jewelry Store
+ A woman wearing stunning diamond drop earrings and the earrings slowly moving in the wind
+ Visualize this: a man wearing a Rolex or Breitling timepiece and just the second-hand moves
- Healthcare Sector
+ Feature the movement of an EKG reading
+ Create a shot in which a small drip in an IV is detected
- Computer Repair
+ Imagine a computer screen in which a glitch occurs signaling someone that they need repairs
+ Perhaps a closeup on a circuit board which then throws off a little spark
As we said, the list of industries who can make use of cinemagraphs is long-- dare we say the list is endless? Try us! If you are excited to get your custom cinemagraph created by our creative geniuses, contact us now!
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